Diagnostic Guided Healthcare Platform Curelo Strengthens Leadership Team with Dr. Amit Arora as Co-founder & COO

Alongside Dr. Amit Arora’s appointment, Curelo names Aniruddha Kannal as CPTO and Abhinay Singh as Director – Growth & Digital to strengthen AI innovation, operational scale, and consumer healthcare experiences across India

Gurgaon, India – May 21, 2026: Curelo, a diagnostic-guided healthcare platform with a focus on improving consumer healthcare decisions, has announced the expansion of its leadership team to strengthen its technology, innovation capacity, scalability, and growth potential. The expanded leadership team now includes Dr. Amit Arora as Co-founder & COO, Aniruddha Kannal as Chief Product & Technology Officer (CPTO), and Abhinay Singh as Director-Growth & Digital of Curelo. This team will join Founder Dr. Arpit Jayswal and Co-founder & CMO, Parth Jaiswal, in expanding Curelo’s consumer health ecosystem in diagnostics, artificial intelligence-driven health guidance, and digital health interaction services.

Founded in 2022, Curelo enables users to compare, select, and schedule tests from several partner labs using one app & website, facilitated by at-home sampling and digital test results. The company currently works with more than 1,500 partner labs, offers access to over 3,000 diagnostic tests and wellness packages, and has served more than 3.5 lakh consumers across India.

As Co-founder & COO, Dr. Amit Arora will lead Curelo’s logistics, operations, and execution strategy. Earlier, he co-founded Labforsure (later Droplet), India’s first third-party phlebotomy platform, which grew into a nationwide home sample collection network across 50+ cities and was later acquired by 1mg, marking a successful exit in the diagnostics ecosystem. 

In this role, he was instrumental in building the operational backbone for large-scale diagnostic logistics and patient servicing. He also founded Rapidx Pathology Labs, which he scaled to 1 lakh orders per month across North India before its acquisition by Orange Health. Through these ventures, he has played a key role in strengthening diagnostic infrastructure and contributing to large-scale diagnostic sample collection systems in India.

“The diagnostics ecosystem relies heavily on operational precision and infrastructure efficiency because it directly impacts healthcare outcomes and consumer trust,” said Dr. Amit Arora, Co-founder & COO, Curelo. “Curelo’s vision of building a technology-led and consumer-centric healthcare platform strongly aligns with the future direction of diagnostics in India. Our focus will be on creating scalable systems that improve accessibility, reliability, and overall consumer experience.”

Speaking on the leadership expansion, Dr. Arpit Jayswal, Founder, Curelo, stated that, “Consumers are seeking out transparency, efficiency, trustworthiness, and continuity in their healthcare, especially in diagnostics and preventive healthcare management. This new addition to our executive board takes place at a crucial point in our organization’s development when we are focusing heavily on leveraging technology and AI-guided & preventive health experiences as well as infrastructural capabilities.”

Welcoming the new leadership team, Parth Jaiswal, Co-founder & CMO, Curelo, said, “As the uptake of digital healthcare becomes increasingly rapid, the opportunity is not just about accessibility but also about delivering an intuitive experience around the healthcare journey to consumers. We believe in delivering experiences that are convenient, transparent, and guide you towards taking your preventive healthcare seriously.”

With over 25 years of experience in technology and product engineering, including leadership roles at Deloitte Consulting, Aniruddha Kannal will lead Curelo’s product innovation and technology roadmap as CPTO. Prior to Curelo, he worked with ConvergeHealth by Deloitte and also co-founded xcelerator.ninja, bringing deep experience in product development and scaling digital-first platforms. At Curelo, he will spearhead the development of AI-powered healthcare experiences designed to simplify healthcare navigation, improve diagnostic report understanding, and deliver more personalized and intelligent consumer journeys.

Leading Curelo’s consumer growth and digital expansion, Abhinay Singh joins as Director – Growth & Digital. He brings extensive experience in scaling digital healthcare businesses, having previously worked with organisations including Thyrocare and Redcliffe Labs. At Curelo, he will drive the company’s direct-to-consumer growth initiatives through AI-powered engagement, automation, performance marketing, and consumer-first digital strategies.

With its new leadership team and strategic support, Curelo intends to invest more aggressively in AI-powered healthcare experiences, scaling up operations, and expanding into markets as it aims to create a more integrated healthcare system in India.

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