Duroflex appoints Ullas Vijay as CMO and Sudhanshu Krishna as CSO

Duroflex, a leading brand in the sleep solutions sector, is pleased to announce the appointments of Ullas Vijay as Chief Marketing Officer and Sudhanshu Krishna as Chief Sales Officer for the consumer business. This strategic move is part of Duroflex’s continuous efforts to fortify its market position by strengthening its leadership team, with the aim of driving innovation, enhancing customer engagement, and accelerating growth in the competitive sleep solutions market.

Ullas Vijay, stepping into the role of CMO, will lead Duroflex’s marketing initiatives. With over sixteen years of experience in managing brands across lifestyle, fashion, sports, and FMCG sectors, Ullas has a proven track record of boosting market share and building strong brands. In his previous role as Head of Category and Communication at Bata India, he excelled in identifying market gaps, leveraging consumer insights, and ensuring product-brand alignment. His expertise in marketing and communications has resulted in successful campaigns, enhanced customer experiences, and numerous awards.

Commenting on his appointment, Ullas Vijay said, “I’m delighted to join Duroflex, a company renowned for its pioneering innovations in the sleep solutions industry for over six decades. I look forward to driving growth and strengthening our relationships with our customers. By focusing on innovation and enhancing customer experience at every touchpoint, I hope to make Duroflex the most loved sleep solutions brand.”

Sudhanshu Krishna, taking on the role of CSO, will oversee the sales function for the consumer business. Before joining Duroflex, Sudhanshu served as Vice President and CoE Head of Direct Sales at Eureka Forbes. With over eighteen years of experience, he has successfully led many prominent brands. His expertise in strategic thinking, analytical acumen, and driving organizational change offers a unique leadership style that promises to optimize resources, refine sales processes, and enhance overall company performance.

On his new role, Sudhanshu Krishna said, “I’m delighted to join Duroflex, a brand committed to quality and innovation in the sleep solutions industry, earning immense trust from its consumers. With Duroflex, I hope to set a standard for excellence in the industry through superior solutions. I look forward to building strong relationships with our channel partners and continuously improving our skills to deliver exceptional results and drive profitable business growth.”

Sridhar Balakrishnan, Group CEO of Duroflex, commented on the leadership appointments, saying, “We are thrilled to welcome Ullas Vijay and Sudhanshu Krishna to the company’s leadership team. Their combined experience will be instrumental in driving the growth and success of the organization. We are excited to onboard these leaders who will steer Duroflex to become the top sleep solutions provider in India by enhancing our market position and value to consumers as well as stakeholders.”


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