Jupiter has appointed Anuj Rathi, formerly the Senior Vice President of Revenue and Growth at Swiggy, as its inaugural Chief Product and Marketing Officer. According to the company, Rathi will be responsible for overseeing product development, design, growth strategies and marketing efforts. He will collaborate closely with Jupiter’s founder and CEO, Jitendra Gupta, to advance the company’s goal of simplifying and enhancing the financial well-being of the Indian population.
Talking about the appointment, Jitendra Gupta, founder and CEO, Jupiter said, “On behalf of team Jupiter, I would like to extend our warmest welcome to Anuj. Having someone of Anuj’s pedigree, experience and track record will be an invaluable asset to Jupiter as we continue to double down on our mission of enabling financial wellness for millions of Indians. We felt that Anuj is the most suited leader to play an important role for Jupiter’s next phase of growth.”
Bringing over two decades of experience to the table, he has accumulated valuable insights from his roles at prominent Indian e-commerce startups, including Swiggy, Flipkart and Walmart. During his most recent tenure at Swiggy, Rathi took the helm of product development, marketing, growth strategies, financial services, and partnerships. His contributions were pivotal in introducing pioneering offerings such as Swiggy One, Instamart, Gourmet, and others.
“India is now expecting customer experiences in many spheres of their lives including their personal finance experience. I resonated with Jupiter’s mission to make financial wellness for Indians easy and delightful. I’m looking forward to working with Jiten and the team at Jupiter to improve our customers’ relationship with money and financial aspirations,” Rathi added.
