On World Cancer Day, the Indian Cancer Society (ICS), in collaboration with the Rajiv Gandhi Cancer Institute & Research Centre (RGCIRC) and Roche Products (India), has launched the ‘Rise Against Cancer’ mobile application. This initiative seeks to confront the significant challenge of cancer awareness in India, where around 1.3 million individuals receive diagnoses each year.
Described as an extensive and multilingual platform, the app aims to empower users with the knowledge and resources necessary to effectively combat cancer. It is designed to serve as a holistic resource for individuals and families affected by cancer, featuring various sections such as an information hub, resource library, events calendar, community and support groups, and a dedicated news and updates section.
Initially focusing on breast, cervical, mouth, and lung cancers, the app provides vital information for early detection and awareness. Moreover, it offers support for caregivers and guidance on palliative care, highlighting the importance of ensuring a pain-free existence.
With a target audience of at least 40 million people in India, the app is currently available in five languages—Hindi, English, Kannada, Marathi, and Bengali—with plans for further enhancements and additional language options. This initiative leverages mobile technology to provide comprehensive information and guidance, aiming to revolutionize the landscape of cancer prevention and care.