Emami Ltd has announced the elevation of Kaushik V. to the role of Vice President – Marketing. In this capacity, he will continue to oversee major brands such as Navratna, Navratna Talc, DermiCool, and Creme-21. With more than 20 years of cross-industry experience spanning FMCG, consumer-tech, and B2B2C segments, Kaushik brings a strong combination of strategic thinking and commercial leadership to the role.
Since joining Emami, Kaushik has played a key role in driving category expansion, improving profit margins, and positioning brand portfolios for future relevance. “His leadership at Emami has focused on category growth, margin acceleration, and future-proofing brand portfolios, demonstrating his strong grip on both innovation and execution.” His elevation is seen as a move aligned with Emami’s strategy to strengthen its brand presence through deep market insight and agile marketing practices.
Before his promotion, Kaushik was serving as Vice President – New Business at Quess Corp Limited. His career also reflects strong entrepreneurial credentials. He founded Holy Gow Business Solutions and co-founded Zenuine Retail Solutions Private Limited, both ventures focusing on innovative retail and business solutions. In addition, he worked independently as a consultant under the label Self Employed-employed, offering advisory services that leveraged artificial intelligence for marketing and business expansion. “He also operated as an Independent Consultant during at Self Employed-employed, helping businesses enhance marketing outcomes through AI-driven workflows and market expansion strategies.”
Kaushik’s new role is a significant step for Emami as it aims to solidify its leadership in core categories while navigating evolving consumer expectations. His appointment reflects the company’s commitment to integrating fresh thinking, digital enablement, and brand-centric innovation into its long-term marketing vision. “His appointment signals Emami’s focus on leveraging deep market insight and agile innovation to drive sustained brand leadership.”
With Kaushik now at the marketing helm, Emami is poised to further build on the momentum of its flagship brands and capitalize on growth opportunities in both domestic and international markets.
