Gurugram-based startup KickCash has surpassed $1 million in annualised revenue, marking a major milestone in its journey as a performance-first user acquisition (UA) platform for mobile games and apps. Positioned as a “frequent flyer program for mobile gamers,” the company rewards users with real-world cash payouts based on playtime and in-game engagement.
Currently available exclusively on Android, KickCash allows users to earn and withdraw cash directly to their wallets for participating in gaming campaigns hosted by partnered studios. The startup’s offering has led to increased retention and repeat usage, turning casual gameplay into tangible value for users.
KickCash operates a three-sided flywheel model that benefits players, developers, and the platform alike. While gamers earn rewards for time spent on partnered titles, game studios only pay when players show verifiable in-game engagement—optimizing return on ad spend. KickCash earns revenue from actual performance, aligning its interests with both developers and users rather than vanity metrics.
According to the company, its campaigns have delivered a 52% uplift in Day-30 ROAS and 24% improvement in Day-21 retention compared to conventional UA methods. With backing from global studios such as Playtika, Potato Play, Felicity Games, and TripleDot Studios, KickCash claims to have developed a fraud-proof and privacy-compliant UA engine, well-suited for the post-cookie digital landscape.
Having proven its model in India’s competitive mobile gaming market, the company is now preparing to launch in developed markets where monetization strategies lack frictionless, real-cash reward models. The startup aims to unlock higher ROI for publishers and offer seamless, payout-linked user experiences.
“Crossing the $1 million ARR threshold is an inflection point — one that positions us for the next phase of scale,” said Pratyush Nishantkar, Co-founder of KickCash, signaling the company’s readiness for global expansion.
