India: Leadrat, the end-to-end real estate CRM, automation and intelligence platform, has announced the acquisition of Calllive.ai, an AI voice agent platform. The acquisition lets Leadrat’s customers deploy AI agents that make and receive real phone calls, qualify leads, book site visits and update the CRM automatically, in Hinglish and multiple Indian languages.
Speed of response is one of the biggest unsolved problems in real estate sales. A widely cited MIT study found that a lead contacted within five minutes is 21 times more likely to be qualified than one contacted after 30 minutes. Yet sales teams cannot call every enquiry within minutes and still hold a meaningful conversation with each. In practice, most leads are called hours later, or never.
Calllive.ai was built to close that gap. Its voice agents run 24/7 at scale and respond in around 600 milliseconds end to end on live phone calls, with a best recorded benchmark of 599 ms. They switch languages mid-conversation, handle interruptions naturally, tell a pause from a finished sentence, and hand over to a human when needed. To date, the platform has made 5 lakh+ calls, generated 10,000+ sales-ready leads, and driven 1,000+ site visits, delivering 4.5x ROI over human calling teams.
Leadrat connects the full real estate lifecycle on a single platform, from first enquiry through pre-sales, sales, inventory, booking, post-sales, collections and channel-partner management. It serves more than 38,000 agents across India and the UAE, has handled over 4 crore+ leads, and is building a growing presence in Dubai, Abu Dhabi and Oman. With Calllive.ai, businesses move beyond tracking leads to actively engaging them through AI voice calls, making customer interactions faster and more efficient.
This is the latest step in Leadrat’s strategy of building a unified intelligence layer for real estate sales, following its 2025 acquisition of Engageto, a WhatsApp Business API platform that syncs natively with the Leadrat CRM. Calllive.ai’s Voice agents will be fully integrated into the Leadrat platform by the end of December 2026, and the product will be rebranded as CallingCat in due course.
Himanshu Kumar, Founder & CEO, Leadrat, said: “For years, CRMs have told salespeople whom to call, when to follow up and what to do next. But the responsibility for execution has always remained entirely with humans. We believe the next generation of CRM will not just recommend actions. It will take actions.
With Calllive.ai, our ambition is to ensure every new lead is contacted within 24 seconds of an enquiry, regardless of the time of day or the volume of leads coming in. Because in real estate, every second of delay can mean a lost opportunity.
Our vision is simple: no enquiry should go unanswered, no customer conversation should be forgotten, and no sales opportunity should be lost because someone was too busy to follow up. This is not about replacing real estate agents. It is about giving every agent an AI-powered teammate that works around the clock, understands customer intent and helps them close more business.
Pintu Singha, Founder & CEO, Calllive.ai, said: “We’re not trying to build a bot that can speak. We’re trying to build an AI that can have a conversation. Joining Leadrat gives that ambition for the reach and the real estate data to matter at scale, and the bigger shift is what happens after the call. Today businesses lose most of what customers tell them. We are building a system of intelligence that listens to every conversation, understands it, and turns it into action.”
