Leo Burnett India ropes in Anirban Roy as Chief Strategy Officer

Leo Burnett India ropes in Anirban Roy as Chief Strategy Officer

Rajdeepak Das, Chief Creative Officer of Publicis Groupe, South Asia and Chairman of Leo Burnett, South Asia, emphasizes, “What distinguishes Leo Burnett India is our approach to creativity, deeply rooted in people and purpose. Anirban’s appointment underscores our dedication to this strategic creative vision. I warmly welcome Anirban to the Leo Burnett family.

In response to his new role, Anirban Roy, Chief Strategy Officer at Leo Burnett India, stated, “Leo Burnett is an exceptional brand known for nurturing top talent and consistently delivering impactful, award-winning work that drives market success. The impressive leadership team, strong client portfolio, and creative energy drew me to Leo Burnett. I am eager to collaborate and achieve fame and growth for the brands we work with.

Anirban is recognized for his talent in challenging conventions and guiding brands with a focus on simplicity and impact. With over 21 years of experience at leading organizations such as Ogilvy, McCann, and most recently Wieden & Kennedy as Head of Strategy, India, he has overseen brands including Amazon, Maggi, Jio 5G, Titan, BMW, Yum Foods, Coke, Sprite, and Bingo!. Anirban’s contributions have been featured in WARC, Economic Times, and The Drum, and his work has garnered accolades at prestigious awards like Effies, Cannes, AMEs, and D&AD.

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