Saugata Gupta, Managing Director and Chief Executive Officer of Marico Ltd, has been appointed new Chairman of the Advertising Standards Council of India (ASCI), at the board meeting of the self-regulatory body. Gupta’s association with ASCI spans several years, including two years on the Board of Governors and four years as a special invitee on the Board of Governors.
Partha Sinha, President, Bennett Coleman & Company Limited, was elected Vice Chairman, and Sudhanshu Vats, Deputy Managing Director, Pidilite Industries Ltd, was appointed honorary treasurer.
On his appointment as ASCI’s new chairman, Gupta said, “Leading ASCI at this juncture is a privilege. We are in the midst of an extraordinary opportunity to reimagine what responsible advertising means and how consumers need protection in the digital age. ASCI is at the very forefront of this effort as it collaboratively shapes the industry”.
Gupta added that ASCI will aim to instill the principles of self-regulation into the very heart of the creative process, and the organisation is all set to raise the standards of responsible advertising.
“Leading ASCI over the past year has been an immensely fulfilling journey. I am proud that, as a collective team, we have strengthened our abilities to be ready for the future. The launch of the ASCI Academy is a significant event that I am sure will yield positive results,” NS Rajan, the outgoing chairman, said.