Mercedes-Benz has appointed Amrit Baid as Head of Marketing and Customer Journey from 1st February 2024.
Amrit is currently associated with region overseas marketing team of Mercedes-Benz Malaysia, in Kuala Lumpur. Amrit Baid succeeds Pradeep Srinivas who moves to Mercedes-Benz AG Headquarters, taking up a global role as Manager Digital Marketing Solutions & Data Analytics at Mercedes-Benz Digital unit.
Baid began his career with Mercedes-Benz India in 2013 under the aegis of the CAReer program. He executed several successful brand campaigns, supported the launch of multiple products, as well as rolled out several digital products and innovations during his stint in India.
In 2021, Amrit joined region overseas marketing team in Malaysia, responsible for digital customer experience. He was instrumental in significantly improving the customer experience by integrating and optimizing several digital touchpoints. Amrit also played a vital role in supporting various marketing teams across regions overseas, auditing the customer journey and improving their efficiencies. He was also closely involved in supporting marketing teams across several countries that are implementing the new ‘Direct to Customer’ business model.