Britannia Bel Foods’ Mustufa Arsiwalla has joined Ferrero as Trade Marketing Director. He recently moved on as CMO of Britannia Bel Foods after a 4-year stint. This marks his return to Ferrero, where he previously served as Associate General Manager for Kinder Joy from 2014 to 2019, before his tenure at Britannia Bel Foods.
In a LinkedIn post, he wrote: “I’m thrilled to be back working with Ferrero, a company known for its iconic brands, robust innovation and a strong commitment to brand building through its unique marketing and route to market strategies. I look forward to contribute my skills to uphold and further enhance this reputation while supporting the organisation’s growth initiatives.Very excited to join Ferrero and I welcome chapter two of my Ferrero Story.”