MUMBAI: NDTV Profit, a leading financial news channel in India, has successfully deployed Nutanix’s hybrid multicloud platform to transform its datacenter into a private cloud, now supporting 95% of its core operations. These operations include critical functions such as newsroom editing and production, stock data management, asset management, and archiving.
This move not only enhances NDTV Profit’s existing infrastructure but also positions the channel to leverage artificial intelligence (AI) for video analysis, content moderation, and viewer analytics. Additionally, AI will enable the channel to quickly summarize detailed reports and transcribe audio with greater accuracy, boosting productivity and establishing NDTV Profit as a first-mover in delivering news more efficiently in a competitive landscape.
Nutanix’s technology simplifies the use of multiple cloud environments for NDTV Profit. Once the news content is created on-premises using the private cloud, Nutanix facilitates the transfer of this content to NDTV Profit’s public cloud on AWS, allowing for seamless digital distribution to its viewers.
In addition to improving its news production capabilities, NDTV Profit has significantly reduced operational costs. By transitioning from VMware by Broadcom to the Nutanix AHV hypervisor, the company has cut software license expenses and enhanced datacenter efficiency, leading to lower energy consumption and fewer management hours required from its IT team.
Harmit Singh Malhotra, Chief Technology Officer of NDTV Profit, expressed his satisfaction with the transformation: “Imagine a world where every moment counts, where millions of eyes are watching, and where perfection is not just a goal, but a necessity. This is our reality, and we’ve embraced it with open arms. Thanks to Nutanix, we’ve not only accelerated our workflow, but we’ve also revolutionized it. We’ve broken through barriers we once thought impenetrable, and we’re handling massive amounts of data with the snap of a finger. In addition, our team can now collaborate in real time, breathing life into creativity and innovation like never before. And through it all, we can broadcast non-stop, 24/7, and be a beacon of reliability for our viewers in an ever-changing world. This isn’t just about technology; it’s about pushing boundaries, defying limits, and showing the world what’s possible when we dare to dream big. Together, we’re not just adapting to the future – we’re creating it.”
Prasanna Ranade, Senior Director of Sales for Nutanix India and SAARC, highlighted the significance of the partnership, stating, “By using Nutanix, NDTV Profit is setting a new benchmark in operational agility and performance and is well-positioned to leverage advancements like AI. Our partnership underscores our commitment to driving innovation and resilience in the media industry, and we are excited to support NDTV Profit in their ongoing journey towards a more dynamic and future-ready media environment.”
