Raj Nayak, former COO of Viacom18, joins YAAP, a content and influencer marketing company’s advisory board to steer growth initiatives and expansion plans across regions.
Atul Hegde, Founder of YAAP, expressed his delight at the collaboration, saying, “It’s an absolute pleasure to have Raj Nayak join YAAP’s advisory board. Raj’s rich legacy and extensive experience in the media and entertainment industry will be instrumental in driving YAAP’s strategic growth and expansion plans in the coming months. His addition to the board aligns perfectly with our ongoing expansion across regions, key leadership appointments, and our relentless pursuit of product and service excellence.”
Nayak’s impressive career has extended across more than three decades. Over this time, he has established and occupied prominent roles at major global media and entertainment giants, such as Star TV and NDTV. His most recent position as the Chief Operating Officer at Viacom18 allowed him to lead and shape some of the network’s most iconic programs and assets. After concluding his successful stint at Viacom18, Nayak embarked on a fresh venture in a different realm, taking the helm as Managing Director at House of Cheer. This dynamic organization functions as a comprehensive hub for happiness and technology, specializing in content creation, curation, and consultancy.
Commenting on his new role, Raj Nayak shared, “Embodying its philosophy of ‘Built For Now,’ YAAP has successfully harnessed content, data, and technology to deliver immense value to its clients, establishing itself as a dominant player in the industry. YAAP’s promising roadmap for growth and expansion in the coming years, driven by innovation and strategic expansion into new markets, resonates with my business philosophy. It presents us with an exciting opportunity to break new ground together.”
