The Kind Citizen, a Non-profit Announces a New Brand Identity Created by Chimp&z Inc

The agency contributes its expertise to the initiative for a complete branding and logo design with The Kind Citizen, amplifying social impact initiatives.

6th March 2024, Mumbai: Mumbai-headquartered digital marketing agency, Chimp&z Inc, has lent its creative expertise to a rebranding initiative for a non-profit organization, The Kind Citizen (TKC). As part of this one-time collaboration, Chimp&z Inc has redesigned TKC’s logo and provided essential brand guidelines, reinforcing the agency’s commitment to social responsibility and supporting initiatives that drive positive change. These tailored brand guidelines ensure TKC’s alignment with the ever-evolving digital landscape and guarantee an impactful and resonant presence, fostering an organization’s consistent and compelling brand identity.

The Kind Citizen (TKC) is an organization that is transforming the landscape of social impact by seamlessly connecting NGOs, corporations, and humans for collaborative efforts. The essence of the brand is built on the principles of kindness, connection, and positive change, which are reflected in the new logo created by the agency. Non-profits can post opportunities on TKC’s platform, specifying the needed skills, time commitments, timelines, and a minimal & optional volunteer stipend. Corporations, facing challenges in aligning with the right NGOs for their CSR goals, benefit from TKC’s curated volunteering options, with end-to-end management provided by the platform. Volunteers, often constrained by the demands of full-time jobs, find flexibility and purpose through TKC’s offerings, complete with e-certifications and tailor-made profiles. Chimp&z Inc’s recent creative contribution further amplifies TKC’s reach, reinforcing the platform’s commitment to creating a harmonious ecosystem for collective progress.


Angad Singh Manchanda, CEO and Co-founder of Chimp&z Inc, expressed his enthusiasm for the collaboration, stating, “When we first spoke to Dolly Aswani, we knew we needed to create a logo that needed to have a ‘lot of heart’ in it. Dolly’s compassion and enthusiasm for giving back to the community have been reflected upon when we were creating the branding for the same. Team Chimp&z Inc loved working on this project as this wasn’t just another branding project, it reflected our dedication to supporting initiatives that make a difference. By enhancing TKC’s brand, we aim to contribute to their mission of fostering impactful collaborations and positive change in the community.”

Dolly Aswani, Founder of The Kind Citizen, commented on the collaboration, saying, “TKC’s first interaction with Chimp&z Inc’s team was the perfect combination of compassion with professionalism. In all our conversations with the team involving Angad, Vishakha, Modini & Sean, we felt the team wanted to capture TKC’s true essence in the new logo & branding. The newly crafted brand guidelines enhance our digital presence and strategically position the organization for better connectivity with its audience. TKC’s refreshed logo and branding now embody our mission, uniting the three pillars with kindness at the core, fostering connections, and amplifying the impact of our community-driven initiatives. Together, we built a positive force for change with like-minded individuals and corporations.”

About Chimp&z Inc: Chimp&z Inc, an award-winning digital-first advertising & marketing agency, a subsidiary of Merge Infinity Global Network, was founded by entrepreneurs, Angad Singh Manchanda and Lavinn Rajpal in 2013. It houses over 200+ Chimps who “Think Like An MNC, Work Like A Startup” in the vast digital jungle. Operational in Mumbai, Gurugram, New Jersey and Toronto, the agency’s expertise lies in Digital Integration (Digital & Creative Strategy, Social Media, Branding, Web UI & UX, E-commerce), Performance (Media Planning and Buying, Performance Marketing, Marketplace Management, Affiliate Marketing, SEO, Content Marketing), Chimpfluenz (Digital PR, Influencer Marketing, Online Reputation Management & Strategy), and Ad Film Production. Chimp&z Inc has built phenomenal chronicles with brands like Tata Motors, PayU, UniScholars, Warner Media, UNICEF, Discovery Communications, Zee5, UpGrad, TOI, Tata Play, DHL, Mondelez International, Tata Steel Foundation, Fancode, WhiteHat Jr., Portronics, MG Motors, The Derma Co., and many more!


About The Kind Citizen: The Kind Citizen (TKC) is a non-profit organization that reshapes social dynamics by connecting NGOs, corporations, and individuals on a unique platform for impactful collaborations. This innovative initiative fosters substantial partnerships, enabling NGOs to align seamlessly with corporations and empowering individuals to contribute effectively. Through TKC’s dynamic approach, diverse stakeholders unite to address societal challenges and drive positive change, creating a collective force for meaningful transformation.


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