The UK’s Information Commissioner’s Office (ICO) has launched an investigation into how TikTok, Reddit, and Imgur protect children’s privacy and manage their data.
Social media platforms often use intricate algorithms to curate content and increase user engagement. However, these algorithms can amplify similar content, potentially exposing children to harmful material. The ICO is examining how TikTok, owned by ByteDance, processes the personal information of users aged 13–17 to recommend content on their feeds.
Additionally, the investigation will assess how Reddit and Imgur verify the ages of child users on their platforms.
“If we find there is sufficient evidence that any of these companies have broken the law, we will put this to them and obtain their representations before reaching a final conclusion,” the ICO stated.
None of the companies have responded to requests for comment regarding the investigation.
The UK has introduced stricter regulations in recent years, requiring social media platforms to prevent children from accessing inappropriate content through age verification and content filtering measures. Under proposed rules announced last year, platforms such as Facebook, Instagram, and TikTok must adjust their algorithms to reduce the visibility of harmful material and better protect young users.