Vi Business, the enterprise arm of Vodafone Idea (Vi), and PayU, a prominent digital financial services provider in India, have announced a strategic partnership to support the digital transformation of India’s micro, small, and medium enterprises (MSMEs).
Comprehensive Digital Payment Solutions
The partnership will deliver a range of integrated payment solutions to address the evolving needs of MSMEs. Key offerings include:
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Integrated Payment Solutions
: A seamless payment gateway with no transaction charges for UPI and RuPay, and reduced rates for other payment methods such as domestic debit and credit cards, and net banking.
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WhatsApp Store Integration
: Allows businesses to streamline the shopping experience directly within WhatsApp, enhancing the checkout process and improving customer conversion rates.
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Buy Now Pay Later (BNPL)
: Enables MSMEs to receive full payments immediately, while offering customers the flexibility to pay later under favorable terms.
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Customized Offers at Checkout: Utilizes PayU’s ‘Offer Engine’ to help MSMEs create and execute promotional campaigns, increasing average transaction sizes and fostering customer loyalty.
Productivity and Collaboration Tools
Vi Business will also offer exclusive tools to enhance MSME productivity and teamwork, including:
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Google Workspace: Tools for improved collaboration.
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Location Tracking Services: For better management of resources.
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Personal Cloud Storage and Mobile Security Solutions: Enhancing data management and security.
Addressing Digital Needs of MSMEs
This collaboration aims to meet the growing digital demands of MSMEs by providing bespoke digital payment solutions and productivity tools at special prices. Vi Business’s ReadyForNext program includes benefits like unlimited calling, 60GB data, and perks valued at Rs 65,280 per year with the Business Plus Plan priced at Rs 349.
Leadership Perspectives
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- , stated, “Our partnership with PayU underscores our commitment to the digital enablement of small and medium-sized businesses in India. By combining Vi Business’s enterprise solutions and PayU’s fintech expertise, we aim to accelerate MSMEs’ growth journey.”
Anirban Mukherjee, Chief Executive Officer at PayU, remarked, “At PayU, we believe in the power of digital innovation to transform businesses at a grassroots level. Our partnership with Vi Business is a testament to our commitment to supporting Indian MSMEs in their digital transformation. Together, we are providing robust business and digital finance solutions designed to increase revenues and boost efficiency, enabling these MSMEs to thrive in today’s competitive market.”
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