Vinayak Singh has been appointed Executive Director at PwC India, bringing extensive experience in digital marketing, marketing strategy, digital transformation and brand-led business initiatives to his new leadership role.
Singh joins PwC India with a career spanning senior digital marketing positions across consumer, technology, retail and nutrition businesses. His professional experience includes leading digital marketing functions, developing marketing strategies and managing digital initiatives aimed at strengthening brand presence and customer engagement.
Before joining PwC India, Singh served as Head of Digital Marketing at Reliance Digital, where he was responsible for digital marketing initiatives within the consumer electronics and retail business. His experience at Reliance Digital added to his understanding of digital commerce, customer engagement and technology-led marketing.
Prior to that, Singh held the position of Head of Digital Marketing at Bajaj Consumer Care. He also served as Assistant General Manager – Digital Marketing at Godrej & Boyce Mfg. Co. Ltd., where he developed further experience in digital marketing and strategic brand communication.
Singh’s professional journey also includes experience with Abbott Nutrition NL, where he worked as Head of Digital Marketing. These leadership assignments across different industries have enabled him to build expertise in developing digital strategies, strengthening online presence and connecting marketing initiatives with broader business objectives.
Earlier in his career, Singh worked with LG Electronics, holding positions including Digital Marketing Specialist and Product Marketing Manager. His responsibilities during this phase of his career provided exposure to both digital marketing and product-focused marketing, giving him experience across customer communication, product positioning and marketing execution.
Singh began his professional career at Griffith University, where he worked as an Internet Marketing Coordinator. His responsibilities included areas such as search engine optimisation (SEO), search engine marketing (SEM) and website content management, establishing an early foundation in digital marketing.
Over the course of his career, Singh has therefore progressed from hands-on digital marketing responsibilities to senior leadership positions overseeing digital marketing functions for major organisations. His experience spans digital strategy, marketing, SEO, SEM, product marketing, brand building and digital customer engagement.
In his new role as Executive Director at PwC India, Singh will bring this cross-industry digital marketing and strategy experience to the professional services organisation. His appointment represents another step in his career progression into senior leadership and adds extensive digital and marketing expertise to his professional portfolio.
With organisations increasingly integrating digital channels, data and technology into their marketing and business strategies, Singh’s experience across retail, consumer goods, technology and healthcare-related businesses provides a broad perspective on digital-led growth.
His move to PwC India follows a career that has included leadership assignments at Reliance Digital, Bajaj Consumer Care, Godrej & Boyce, Abbott Nutrition NL and LG Electronics, along with his early experience at Griffith University.
