Vishal Jacob has stepped into a new role at Choreograph India, where he will lead the artificial intelligence charter as part of the GroupM family. In this position, he will work closely with the digital leadership teams to design data-driven, integrated digital solutions aimed at creating meaningful business impact for clients.
Jacob’s transition to Choreograph follows a successful four-year tenure at Wavemaker India, where he served as Chief Transformation Officer. During his time there, he played a key role in shaping the agency’s digital direction and driving innovation across its offerings.
With nearly two decades of experience within the GroupM ecosystem, Jacob brings deep expertise in digital transformation, media strategy, and organizational development. His work often focuses on aligning technological advancement with purpose-driven leadership—an approach he emphasized in his widely shared article, “Eudaimonia at Work,” which explores the connection between individual fulfillment and workplace success.
His move marks a strategic step for GroupM India as it sharpens its focus on AI-powered solutions that fuse technology, creativity, and data to meet the evolving needs of clients in an increasingly dynamic digital economy.
