In a strategic move to deepen its focus on data-driven growth and digital innovation, McDonald’s has appointed Das Dasgupta, PhD, as its Global Chief Data Analytics & AI Officer. The appointment highlights the fast-food giant’s commitment to harnessing advanced analytics and artificial intelligence to enhance customer engagement, streamline operations, and sharpen its competitive edge worldwide.
Dasgupta brings with him an extensive background in data science, AI, and enterprise transformation, developed over a career that spans leadership roles at some of the world’s most influential companies. His professional journey includes senior positions at Starbucks, Publicis Groupe (Saatchi & Saatchi), Viacom, Amazon, McKinsey & Company, and EY, where he played a pivotal role in advancing digital and data-led strategies.
Beyond his corporate leadership, Dasgupta has made notable contributions to academia and the wider data community. He serves as an Adjunct Professor at the USC Marshall School of Business, is a member of the Editorial Board of CDO Magazine, and sits on the Advisory Board of Harvard Business School, reflecting his influence at the intersection of business, data, and technology.
At McDonald’s, Dasgupta will be responsible for defining and executing the enterprise-wide vision for data and AI initiatives. His mandate includes accelerating digital transformation, enabling personalization at scale, and building advanced analytics capabilities that will support the company’s global operations. With McDonald’s serving millions of customers daily, leveraging AI to optimize decision-making, enhance customer experiences, and improve operational agility will be central to his role.
The appointment comes at a time when global quick-service restaurants are increasingly investing in digital-first strategies to stay ahead in a highly competitive market. McDonald’s move underscores its recognition that data and AI are now critical levers for growth, efficiency, and customer loyalty.
By bringing Dasgupta on board, McDonald’s signals its intent to remain at the forefront of digital innovation in the food service industry, blending its iconic brand strength with the transformative power of AI and analytics.
