“Trust is often won or lost in a single customer message. If consumers cannot immediately recognise who is speaking to them or why a message was sent, they will not engage and confidence is lost before the conversation begins.
Our latest Digital Patience research shows that people in India stay patient when they feel in control. The data shows that 63%t will accept a short wait if it delivers better security. Additionally, 38% prioritise keeping their personal data is safe when interacting with a brand via digital channels, and 56% would even pay extra for peace of mind. The mandate is clear. Prove identity upfront and make privacy visible.
To keep customers, you must prove who you are immediately. Using verified messaging experiences across email and WhatsApp Business can help address this challenge. Clear sender identity and consistent branding signal legitimacy and responsible data use helps customers engage with confidence. On top of that, explain what you collect and why, and ask for consent before you act.
- Advertisement -
