CraftifAI, a multi-agent GenAI-powered platform focused on embedded software automation, has raised $3 million (approximately Rs 27.2 crore) in a seed funding round led by Ankur Capital. The round also saw participation from IvyCap Ventures, Capital-A, Antler and other investors.
The company plans to deploy the fresh capital to strengthen its engineering capabilities, expand its go-to-market teams, and accelerate its global expansion across embedded, edge, and IoT markets.
Founded in 2025 by former PhonePe executive Pratik Sharda and ex-Xilinx senior system design engineer Yashwant Dagar, CraftifAI operates at the intersection of generative AI and embedded systems. The startup is building CraftifAI Orbit, an agentic AI platform designed to automate embedded software development for edge devices, IoT systems, and AI-enabled hardware.
Through its online platform, the company offers automated, hardware-optimised code generation along with AI and ML model deployment capabilities. By integrating what are traditionally fragmented toolchains into a unified AI-driven workflow, CraftifAI aims to automate the entire embedded software lifecycle — spanning design, development, and manufacturing.
The startup says this integrated approach significantly reduces development time and costs, while enabling customers to move from concept to market-ready hardware more efficiently and accurately.
CraftifAI has already secured pilot engagements with several Indian original equipment manufacturers across robotics, drones, IoT, and AI camera segments. In addition, it is collaborating with a publicly listed semiconductor company in the United States, signalling early international traction.
The company highlights a broader structural opportunity in the market. According to industry projections cited by CraftifAI, the number of connected smart devices is expected to grow to more than 41 billion by 2030, up from 16 billion in 2023. At the same time, device complexity continues to increase. However, the global pool of embedded software engineers stands at only about 2.5 million, creating a significant talent bottleneck. CraftifAI positions its automation-led platform as a response to this widening gap between demand and engineering capacity.
Commenting on the investment, Shiva Shanker, Partner at Ankur Capital, said, “The embedded software market is experiencing a fundamental transformation. Smart devices of all types are becoming both more common and more complex. We are investing in CraftifAI because we believe this sector is at a critical inflection point.”
With this funding, CraftifAI is looking to scale both its product capabilities and market presence, as investor interest continues to grow around AI-driven automation platforms in deep-tech and industrial software ecosystems.
