Zopper has introduced ZENOVA, positioning it as India’s first agentic bancassurance operating layer designed to reshape how banks distribute insurance products. The new platform integrates critical compliance elements such as suitability checks, disclosures, and evidence generation directly into every transaction, aiming to significantly reduce mis-selling risks across all customer touchpoints.
Built on Zopper’s API-first, multi-insurer infrastructure, which is already deployed at scale across banks and BFSI institutions in India, ZENOVA is designed for seamless integration. It can be configured to align with an institution’s internal policies and technology architecture without requiring long development cycles.
The launch comes at a time when regulatory expectations are tightening under the Responsible Business Conduct (RBC) framework, where mis-selling carries direct financial consequences. In such cases, banks are liable for refunds and compensation, placing fiduciary responsibility squarely on the distributor rather than the insurer.
ZENOVA operates as a policy-driven control layer that connects core banking systems, insurer platforms, and all customer-facing channels. It manages the entire insurance journey—from customer profiling and needs assessment to suitability scoring, disclosures, consent capture, policy issuance, and post-sale verification. Each interaction automatically generates a regulator-grade audit trail, ensuring transparency and compliance.
A key feature of the platform is its built-in suitability framework, where board-approved policies are translated into executable logic, ensuring that every transaction meets predefined standards. Complementing this is a unified evidence system that records each sale in a single, time-stamped file, capturing screens, customer consents, call recordings, and verification outcomes. This enables quick access for audits, grievance handling, or regulatory reviews.
ZENOVA also ensures uniform conduct across all distribution channels, including branches, mobile applications, contact centers, and messaging platforms like WhatsApp. By applying consistent standards for suitability and disclosure, it aims to deliver a compliant and seamless customer experience regardless of the interaction channel.
Commenting on the launch, Surjendu Kuila said, “Banks that choose to re-platform onto ZENOVA will not only meet the next wave of conduct supervision, but they will set the benchmark for what responsible, profitable bancassurance looks like in India.”
Adding to this, Bragadish Sureshkumar stated, “ZENOVA is built for a world where banks are expected to prove, not just claim that every sale was done right. By combining agentic AI with a deep, evidence-first architecture, we give institutions a single platform that can orchestrate journeys in real time and still leave a clear audit trail for every recommendation, interaction, and decision.”
Zopper has raised $125 million to date from investors including Creaegis, Bessemer Venture Partners, ICICI Venture, Blume Ventures, Elevation Capital, and Dharana Capital. With a team of over 600 professionals across technology, sales, strategy, and operations, the company is now focusing on deeper domestic penetration while also exploring global expansion and strategic acquisitions in emerging markets.
The launch of ZENOVA builds on Zopper’s broader technology ecosystem, including its proprietary Digi-Banca platform, which offers an end-to-end stack for insurers and banks. The company has also been actively embedding AI and generative AI across underwriting, sales optimization, fraud detection, and customer service, aiming to simplify insurance and integrate it seamlessly into everyday consumer journeys.
