BPTP Limited has appointed Shalini Jha as Senior Vice President – Marketing, as the company looks to strengthen its brand positioning and deepen customer engagement across its residential and commercial portfolio.
In this role, she will lead the company’s marketing function, overseeing brand strategy, communications, digital marketing, and customer engagement initiatives, with a focus on building integrated campaigns aligned with business growth objectives.
Jha brings over 22 years of experience across sectors including real estate, retail, hospitality, banking and finance, and public relations. Her career has been centered on developing brand-led strategies, managing large-scale marketing budgets, and driving measurable outcomes through multi-channel campaigns, partnerships, and experiential activations.
Prior to joining BPTP, she served as Senior Vice President – Marketing at Krisumi Corporation, where she led marketing strategy and campaign execution for the company’s portfolio. Her role involved shaping brand positioning, aligning communication with evolving consumer expectations, and enhancing visibility in the premium real estate segment.
She has also been actively engaged with industry bodies such as CREDAI, ASSOCHAM, CII, NASSCOM, and FICCI, reflecting her involvement in broader industry dialogue.
Commenting on the appointment, Vishal Singh, Chief Human Resource Officer, BPTP, said, “We welcome Shalini Jha to BPTP. Her deep understanding of consumer-facing sectors, combined with her experience in real estate marketing, makes her exceptionally well-placed to drive our brand and marketing agenda. As we continue to grow and deepen our footprint in NCR, Shalini’s leadership will be instrumental in strengthening our positioning and engagement with customers.”
Speaking on her new role, Shalini Jha said, “I am pleased to join BPTP at such a dynamic phase of its growth. In my role, I will be responsible for overseeing the company’s marketing function, including brand strategy, digital marketing, and customer engagement initiatives across its portfolio. I look forward to contributing to the company’s ongoing marketing initiatives.”
The appointment comes as BPTP sharpens its focus on strengthening brand visibility and consumer connect in a competitive real estate market, particularly across the NCR region. Her mandate will include driving cohesive marketing strategies, enhancing digital outreach, and building consistent brand narratives aligned with the company’s growth trajectory.
With this move, BPTP aims to build a more integrated marketing approach, leveraging Shalini Jha’s cross-sector experience to drive stronger customer engagement, improve brand consistency, and reinforce its market presence.
