Honasa Consumer Appoints Richa Gupta as Senior Vice President to Lead E-Commerce Business

Honasa Consumer Ltd. has appointed  Richa Gupta as Senior Vice President (SVP), where she will lead the company’s e-commerce business. In her new role, Gupta will be responsible for strengthening customer engagement and driving growth across Honasa Consumer’s portfolio of brands.

Gupta joins Honasa Consumer with more than two decades of experience across e-commerce, category management, consumer businesses, and business transformation.

Prior to joining the company, she held leadership positions at Amazon India, Nykaa, and Ekart Logistics. During her tenure at these organizations, she contributed to business growth initiatives, operational excellence programs, and customer-focused strategies across multiple business functions.

At Honasa Consumer, Gupta will oversee the company’s e-commerce operations and work towards enhancing the digital customer experience while supporting the growth of its brand portfolio. Her appointment comes as digital commerce continues to play a crucial role in the consumer goods sector, with companies focusing on strengthening their online presence and customer engagement capabilities.

With extensive experience in the beauty, retail, and e-commerce sectors, Gupta brings a strong track record of leading business transformation and scaling consumer-focused operations.

Over the course of her career, she has developed expertise in building and managing high-growth businesses, category expansion, operational optimization, and driving customer-centric initiatives. Her experience spans both e-commerce and logistics, providing her with a comprehensive understanding of the digital commerce ecosystem.

Honasa Consumer is known for its portfolio of beauty and personal care brands and continues to focus on expanding its presence across digital and online channels. The company has positioned e-commerce as a key growth driver, making leadership in this segment increasingly important to its overall business strategy.

The appointment reflects Honasa Consumer’s focus on strengthening its e-commerce capabilities and accelerating growth across its digital business operations.

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