Singapore and Bengaluru, Data and artificial intelligence company ADA has completed its acquisition of Bengaluru-based Algonomy, a provider of agentic decision-making technology for retail businesses.
The acquisition will integrate Algonomy’s retail AI capabilities into ADA’s intelligent-growth platform. The combined offering is intended to connect business data and customer insights with automated decision-making and execution across marketing, commerce and customer-experience operations.
The companies did not disclose the financial terms of the transaction.
Algonomy develops AI-powered products for ecommerce, marketing, merchandising and supply-chain operations. Its technology enables retailers and consumer businesses to analyse customer behaviour, personalise recommendations and automate decisions across different stages of the shopping journey.
Following the acquisition, ADA will expand its combined presence to 34 markets across the Asia-Pacific region, the United States, the Middle East and North Africa, and Europe.
Existing Algonomy customers will continue to have access to the company’s products while gaining access to ADA’s broader capabilities in data analytics, artificial intelligence, digital commerce and customer-experience management.
The transaction is expected to strengthen ADA’s ability to provide agentic customer experiences. Agentic systems are designed to move beyond generating recommendations and independently execute defined tasks or decisions within established business rules.
For retailers, the combined technology could be used for functions such as customer segmentation, product recommendations, assortment planning, demand forecasting, inventory management and personalised marketing. The companies said the integration would help businesses reduce the gap between obtaining an insight and acting on it.
Algonomy serves more than 400 brands and has operations across over 20 countries. The company’s technology supports retailers in automating decision-making across ecommerce, merchandising, marketing and supply-chain functions.
ADA describes itself as a data and AI experience company that combines technology platforms, AI accelerators and managed operations to support business growth. The acquisition of Algonomy extends its retail technology portfolio and geographical reach.
