Adobe integrates third-party AI technologies into premiere pro

Adobe has unveiled its intentions to integrate third-party generative AI technologies, including OpenAI’s Sora, into its Premiere Pro video editing software. This integration aims to elevate the functionality of the application by enabling automatic addition and modification of video content, such as scene completion or removal of undesired elements, harnessing the power of AI capabilities.

This endeavor is a component of Adobe’s broader strategy to drive innovation within the competitive landscape of AI in media production. The company’s AI model, Firefly, already employed in Photoshop, will assume a central role in these new functionalities. Additionally, Adobe is exploring potential collaborations with other technology firms like Runway and Pika Labs to expand its AI offerings within Premiere Pro.

Despite these advancements, Adobe has refrained from divulging specific details regarding the public availability of these AI features or the financial arrangements with third-party developers.

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