APL Apollo, a player in the steel tubes industry, has taken a strategic step to amplify its brand presence by appointing Charu Malhotra as the Chief Brand Officer.
Marketing professional Malhotra will be responsible for steering the brand’s purpose and ensuring unified communication that aligns with the business objectives across APL Apollo.
Malhotra has a track-record of driving growth for brands across luxury and premium businesses. Her unique profile has been built over two decades of experience where she has consistently built brands and businesses through deep consumer and market insights, strategic thinking, and an ability to translate brand value consistently across different categories in an aspirational way.
Malhotra’s last stint was with Hindware Limited as VP and Head of Marketing where she played a pivotal role in leading brand transformation and relaunching the brand that resonates with millennials.
