Sujit Vaidya has been named Chief Financial Officer for South Asia at Dentsu, starting from December 1, 2023. In his new position, Vaidya will collaborate with Dentsu’s business teams throughout South Asia to formulate financial strategies and lead the finance function. Additionally, he will play a pivotal role in shaping the financial narrative of the company’s developing business model, making substantial contributions to the network’s growth and innovation trajectory.
Commenting on his appointment, Harsha Razdan, CEO, South Asia, Dentsu, said, “Sujit’s appointment aligns seamlessly with our vision for financial excellence and strategic foresight. His strategic acumen and financial leadership will play a crucial role in realising our ambitious goal of achieving 50% of revenue from Customer Experience (CX) by 2026. We eagerly anticipate leveraging Sujit’s expertise on this exciting journey towards continued growth and success.”
Vaidya added, “In my conversations even before officially joining Dentsu, what came across clearly to me is that Dentsu is not just a business. The perspective is not merely about delivering services but creating outcomes and solutions for clients. My mandate, therefore, is not just managing finances but helping create strategies to invest in and create the future. I believe that Dentsu has a unique opportunity to shape the future of the industry and I am excited to be a part of it.”
With a wealth of over 30 years of experience as a certified chartered accountant, Vaidya has served as CFO for Mahindra Holidays & Resorts India and Disney in India. Throughout his career, he has held crucial positions at organizations like P&G, BCG, and BP, consistently contributing to financial success and providing strategic direction.