Global Computing Giant Colorful Forays into the India market with Enthusiast and Professional Gaming Laptops on Flipkart

  • Globally well known for its PC, laptop and hardware components, Colorful enters the Indian market tapping the Gaming industry introducing its gaming laptops. 
  • While Colorful is already addressing the Indian customers with its VGA and SSD products; in due course of time, Colorful will also bring in its renowned Motherboards, RAMs, AIO PCs and Desktops

Colorful, a leading brand in gaming PC components, gaming laptops, and HiFi audio products, is entering the Indian gaming market to disrupt the gaming laptops segment with its world class enthusiast gaming and professional gaming laptops.

Colorful will be introducing a series of gaming laptops with high end graphic cards (RTX 40 series and above), which will be available on Flipkart, with sale likely to start from the last week of April 2024.

In course of time, Colorful will also bring its renowned SSDs, Graphic cards, Motherboards, RAMs, AIO PCs and Desktops. Colorful is geared up to invest in the Indian market. Indian gaming enthusiasts can expect 10 to 20 SKUs in 2024 which will be designed and developed keeping the newer needs of the gamer community.

Talking about the brand, Mr Sujay Pais, Country Head at Colorful – India said “India has always been the market of explorers and when it comes to gaming, their strengths are well known across the world. Being one of the pioneers in the GPU business, we understand the heartbeat of gamers and thus we want to bring high performance yet cost effective products to Indian users. Flipkart has been our ultimate choice for the very obvious reason of its immense customer reach across tier I, II & III cities in India. Flipkart has been one of the most preferred ecommerce websites for purchase of gaming products online, providing the best value for money for Indian consumers.”

Jagjeet Harode, Vice President – Electronics, Flipkart said “We are delighted to partner with Colorful, a leading name in gaming PC components and laptops for the exclusive launch of their top-tier gaming laptops on Flipkart. With India emerging as a gaming powerhouse, this collaboration promises to bring an array of high-performance gaming laptops from Colorful to gamers nationwide. The partnership underscores our dedication to continuously bringing  in cutting-edge technology to our customers at affordable prices.”

About Colorful, India

Colorful was established in 1995. It has a 20+ years of history in building the best Graphic cards in the world. It is one of the largest GPU brands in Asia, playing a significant role in developing the graphic cards market. Colorful is present in India since 2019, mainly providing value for money GPUs for gamers and enthusiasts. The quality and performance of the card has been highly appreciated in the Gaming Community.

For more, please visit https://en.colorful.cn/en/home/index.

About the Flipkart Group

The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip.

Started in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India’s digital commerce revolution. With a registered user base of more than 500 million, Flipkart’s marketplace offers over 150 million products across 80+ categories. Today, there are over 14 lakh sellers on the platform, including Shopsy sellers. With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has created lakhs of jobs in the ecosystem while empowering generations of entrepreneurs and MSMEs. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns, which are customer-centric innovations that have made online shopping more accessible and affordable for millions of Indians.

Disclaimer: The above press release has been provided by ChangeAgents. CXO Digital Pulse holds no responsibility of its content.
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