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Harita Desai Jani elevated at Mswipe Technologies as CMO

Harita Desai Jani elevated at Mswipe Technologies as CMO

Mswipe Technologies, a Fintech company specializing in digital payment solutions, has appointed Harita Desai Jani as its Chief Marketing Officer.

Harita is a seasoned marketing professional with over 18 years of experience working with renowned Indian and global brands. Her expertise lies in creating brand awareness, acquiring and engaging customers, and ensuring their retention. During her impressive 14-year tenure at Kotak Mahindra Bank, Harita led marketing initiatives across diverse portfolios, including Private Banking, mass-affluent, and retail assets, catering to a wide range of audiences.

In her current role at Mswipe Technologies, she initially served as the head of marketing, focusing on establishing a robust digital ecosystem.

Her primary emphasis is on crafting comprehensive digital and AI-enabled journeys for merchants, starting from their initial point of contact throughout their lifecycle. Harita is responsible for driving digital growth and acquisition, as well as building brand awareness in both the Indian and international markets.

Disclaimer: The views expressed in this feature article are of the author. This is not meant to be an advisory to purchase or invest in products, services or solutions of a particular type or, those promoted and sold by a particular company, their legal subsidiary in India or their channel partners. No warranty or any other liability is either expressed or implied.
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