Mswipe Technologies, a Fintech company specializing in digital payment solutions, has appointed Harita Desai Jani as its Chief Marketing Officer.
Harita is a seasoned marketing professional with over 18 years of experience working with renowned Indian and global brands. Her expertise lies in creating brand awareness, acquiring and engaging customers, and ensuring their retention. During her impressive 14-year tenure at Kotak Mahindra Bank, Harita led marketing initiatives across diverse portfolios, including Private Banking, mass-affluent, and retail assets, catering to a wide range of audiences.
In her current role at Mswipe Technologies, she initially served as the head of marketing, focusing on establishing a robust digital ecosystem.
Her primary emphasis is on crafting comprehensive digital and AI-enabled journeys for merchants, starting from their initial point of contact throughout their lifecycle. Harita is responsible for driving digital growth and acquisition, as well as building brand awareness in both the Indian and international markets.