Srijib Mallik is set to assume the role of Executive Vice President and Head of McCann Gurgaon at McCann Worldgroup. With over two decades of experience in advertising, marketing, and venture capital, he brings a wealth of expertise garnered from both domestic and international arenas.
Throughout his career, he has been affiliated with renowned brands such as Samsung, Pepsi, Royal Enfield, Indigo, HP, UCB, Nissan, Philips, Pizza Hut, and Parle, among others.
He boasts a proven track record of implementing and elevating creative products, establishing new business ventures, adeptly managing organizational transformations, and spearheading initiatives that drive revenue growth and enhance profitability.
In his previous role overseeing the Samsung mobile business at Cheil, Srjib emerged as a leading advocate for content and new media. He played a pivotal role in shaping brand engagement and elevating consumer experiences, particularly in gaming and various social platforms.
Prasoon Joshi, Chairman, McCann Asia Pacific and CEO & CCO McCann Worldgroup India, said, “Srijib comes with a range of experience, on leading brands as well pursues newer content and media development. His joining the McCann fold will add a new dimension to the organisation’s valued client relationships across the Gurgaon operation.”
Srijib added, “I am excited to join MWG and lead the Gurgaon operation. McCann under Prasoon’s leadership is a creative powerhouse and I look forward to being part of the agency that moves people and in turn the market.”