India — Netcore has elevated Mrudula Churi to Vice President – Global Project Head, recognizing her nearly two decades of leadership and contribution as the company continues to strengthen its global customer engagement and AI-powered marketing technology offerings.
In her expanded role, Churi will lead strategic global projects, drive cross-functional execution, strengthen customer success initiatives, and oversee the delivery of large-scale programs supporting Netcore’s worldwide operations. Her elevation reflects the company’s continued focus on enhancing customer experience, operational excellence, and scalable project delivery across global markets.
With more than 19 years of experience in the IT and customer engagement industry, Churi has built extensive expertise in global customer support, customer success, project management, CRM, team leadership, stakeholder management, and strategic programme execution. Throughout her career, she has played a pivotal role in building customer-centric processes, leading high-performing teams, and delivering business-critical initiatives for global clients.
Churi has spent her entire professional career at Netcore, steadily progressing through a series of leadership positions. She previously served as Senior Group Manager before being promoted to Assistant Vice President – Customer Amazement Team, where she led global customer success initiatives, strengthened customer relationships, and drove operational improvements across the organization. Her elevation to Vice President – Global Project Head marks another significant milestone in her long-standing association with the company.
Her promotion comes as enterprises increasingly invest in AI-powered customer engagement, marketing automation, personalization, and omnichannel communication platforms to improve customer experience and drive business growth. Organizations are also placing greater emphasis on experienced leadership to execute global transformation programmes and deliver seamless customer journeys across digital channels.
Netcore is a global AI-powered customer engagement and experience platform serving more than 6,500 brands across industries including e-commerce, retail, banking and financial services, media, entertainment, and travel. Its platform enables enterprises to deliver personalized customer experiences across web, email, mobile applications, WhatsApp, SMS, RCS, and other digital channels through AI-driven marketing automation, customer data management, and engagement solutions. With a presence across 20+ global offices, Netcore continues to expand its AI, martech, and customer experience capabilities to help businesses accelerate growth and maximize customer lifetime value.
