Netflix is set to roll out a major update to its TV app interface, aiming to improve user experience through a more personalized and accessible layout. The streaming platform plans to reposition key features like Search and My List to the top of the screen, making them easier to access. These changes are part of a broader strategy to refine content recommendations and boost engagement.
The update comes as Netflix faces growing competition and economic uncertainty, including concerns over a possible recession in the U.S. that could affect consumer spending. To stay ahead, the company is focusing on improving how users discover and interact with content on its platform.
Alongside the TV app redesign, Netflix is preparing enhancements to its mobile interface, including testing a vertical feed of show and movie clips. This TikTok-style feature will allow users to tap on a clip to start watching the full title, aiming to create a more immersive, intuitive discovery experience.
Another key upgrade involves AI-powered search functionality for mobile users. The improved search will allow members to use natural language queries, such as “I want something funny and upbeat,” making it easier to find content that matches their mood or preferences.
With these updates, Netflix hopes to keep its user base engaged and better positioned in the rapidly evolving streaming landscape.
