Peec AI has secured a $21 million Series A round as brands increasingly shift from traditional search engines to AI assistants like ChatGPT for product discovery. The Berlin-based startup, positioned at the center of this transition, offers companies visibility into how their brands appear in AI-generated answers — a capability that has rapidly made it one of Europe’s most talked-about startups.
Just four months after its Seed round led by 20VC, the company’s valuation has more than tripled to above $100 million, CEO Marius Meiners confirmed, though he declined to share the exact figure. The momentum is backed by strong commercial traction: Peec AI has crossed $4 million in annual recurring revenue within ten months of launch and already counts 1,300 companies and agencies as users.
At the core of Peec AI’s offering is a dashboard that tracks a brand’s presence, ranking, sentiment, and the sources that influence AI-generated responses. These insights fuel what the company calls Generative Engine Optimization (GEO), a new discipline that mirrors SEO but for AI models. With demand accelerating, Peec AI is adding around 300 customers a month and plans to use the new funding to expand both its team and its geographic footprint.
The round was led by Singular, with participation from Antler, Combination VC, identity.vc and S20. The startup plans to hire 40 people over the next six months, mainly in Berlin, where Meiners met his cofounders during Antler’s Winter 2024 cohort. CTO Tobias Siwonia and CRO Daniel Drabo have helped shape the platform as competition grows from players such as New York–based Profound and Austria’s OtterlyAI.
To support recruitment, the 20-person team has launched large outdoor campaigns across Berlin and aims to open a sales-focused New York office next year. Peec AI’s pricing is structured around prompts — rather than keywords — starting at €75 per month for 25 tracked prompts, and rising to €169 for 100, with free trials available for both tiers. Its enterprise plan begins at €424 per month.
Beyond visibility analytics, the dashboard also recommends practical steps for improving performance. A company aiming to appear in answers to “the best CRMs for fast-growing companies,” for example, may be advised to “join r/CRM subreddit discussions” on Reddit. These suggestions are tied to the platform’s “source insights,” which have revealed that mentions in top-tier media don’t always outweigh articles from smaller outlets when those articles closely match the user’s query.
Brands already using Peec AI include Axel Springer, Chanel, n8n, ElevenLabs and TUI. To power its insights, the startup has invested heavily in raw datasets of AI queries. But this is only the foundation, Meiners noted: “We have to filter all these out to really get the questions that people ask around brands or purchases and products and services.”
Its proprietary data pipeline — built to extract signal from massive volumes of AI interactions — may ultimately be its strongest differentiator as AI reshapes the entire product discovery landscape.
