Amazon has elevated Preeti Tiwari to the position of HR Leader for its EU Prime & Marketing organization, recognizing a career built on global human resources leadership, organizational transformation, and people-centric business strategy.
The elevation marks another significant milestone in Tiwari’s nearly decade-long journey with Amazon, where she has consistently taken on increasingly complex leadership responsibilities across multiple regions and functions. Her career progression within the company reflects a strong track record of aligning workforce strategies with business objectives while fostering inclusive and high-performing workplace cultures.
Throughout her tenure at Amazon, Tiwari has served in several key leadership roles, including Principal HR, Benefits Operations Leader for EMEA, Latin America and Canada, Senior Manager HR, and HR Manager. In these positions, she led initiatives spanning talent management, employee experience, organizational effectiveness, leadership development, and inclusion programs. Her ability to manage large-scale people operations across geographies has established her as a trusted HR leader within the organization.
What distinguishes Tiwari’s professional journey is the breadth of her international experience. Before joining Amazon, she spent several years at Schlumberger, where she managed human resource strategies across India, Myanmar, Vietnam, and the Middle East. This exposure enabled her to navigate diverse cultural and business environments while developing expertise in workforce planning, talent development, and organizational growth.
Her earlier experience with Amdocs, Eureka Forbes Ltd, and JSW Steel further strengthened her foundation in compensation and benefits, employee engagement, HR operations, and performance management. Over the years, she has built a well-rounded leadership profile that combines strategic vision with operational execution.
Industry observers view Tiwari’s elevation as a reflection of Amazon’s continued emphasis on developing internal leadership talent and strengthening people strategies in key business segments. Her extensive experience across mature and emerging markets positions her well to support the evolving needs of Amazon’s EU Prime & Marketing organization.
In her new role, Tiwari will focus on enabling business growth through talent development, organizational capability building, and workforce strategy across Europe. Her leadership is expected to play an important role in supporting teams as Amazon continues to expand and innovate within the region.
With a career spanning global enterprises, diverse markets, and multiple HR disciplines, Preeti Tiwari’s elevation underscores the value of strategic people leadership in driving long-term business success. Her appointment reflects both her professional achievements and Amazon’s confidence in her ability to lead the next phase of growth for the organization’s EU Prime & Marketing business.
