- SalarySe expands its employee financial benefits ecosystem with India’s first and only AI and UPI-powered Flexi Benefits solution and payroll-linked Device Benefits
- Veteran HR leader Sunita Cherian joins as Advisor to strengthen product strategy and employee-centric innovation
SalarySe, India’s first 360° financial benefits platform, today announced the expansion of its employee financial ecosystem with the launch of SalarySe SmartPerks, including Flexi Benefits and Device Benefits. These new-age, AI-powered solutions are designed to help organizations deliver smarter, more personalized employee experiences.
The company also announced the appointment of veteran HR leader Sunita Cherian as Advisor, further strengthening its leadership as it scales its enterprise and product ecosystem across India.
The launch comes at a time when organizations are rethinking employee benefits, compensation experience, and financial flexibility as core workforce priorities. With India’s new labour codes bringing renewed focus on wage structures, benefits administration, and compliance, employers are facing a compensation-design challenge: how to make salary structures more tax efficient, flexible, and compliance-ready, while also looking for solutions that can modernize benefits delivery without adding operational complexity.
Built in India, SalarySe SmartPerks is designed as India’s first AI and UPI-powered employee financial benefits solution to address these emerging needs, solving for both sides of the benefits equation: helping employees improve everyday financial outcomes while enabling employers to deliver more relevant, flexible, and compliance-ready benefits at scale.
SalarySe Flexi Benefits enables employees to increase their effective take-home salary by up to 8-10% through tax-efficient salary structuring within a seamless app-led experience and no blocked working capital for organisations. Unlike traditional wallet-based models, the platform operates on an AI led Pay via UPI infrastructure where spends are automatically categorized, validated, and mapped into relevant benefit baskets in real time.
Integrated directly with payroll systems, the solution enables real-time compliance, automated reporting, and significantly lower administrative overhead for organizations.
The company has also launched Device Benefits, a payroll-linked solution that enables employees to access premium devices including smartphones, laptops, and tablets at up to 40% lower cost, with zero upfront cost to the employer. The platform combines employee tax savings and employer GST efficiencies while helping organizations strengthen employee experience and retention without increasing compensation costs.
As part of its next phase of growth, SalarySe has appointed Sunita Cherian as Advisor. With nearly three decades at Wipro, most recently serving as Chief Culture Officer and Senior Vice President- Human Resources. Sunita brings deep expertise in building people-first workplaces at scale. In her advisory role at SalarySe, she will work closely with the leadership team across product strategy, employee experience design, and market positioning to help build more employee-centric and enterprise-relevant financial solutions.
Speaking on her appointment, Sunita Cherian, said: “ I’m excited about partnering with SalarySe as an Advisor and look forward to working closely with the SalarySe leadership in fuelling the company’s growth trajectory. This role gives me an opportunity to share insights on product roadmaps and market strategies aimed at driving innovation. I’m also delighted to see SalarySe’s new product offerings, with Flexi Benefits and Device Benefits, reflecting the platform’s strong understanding of evolving workplace needs and the opportunity to create value for both employees and employers ”
Piyush Bagaria, Co-Founder, SalarySe, said: “The launch of SmartPerks including Flexi Benefits and Device Benefits reflects our focus on building practical solutions that improve financial outcomes and everyday experiences for employees, while helping employers deliver more impactful and relevant benefits. Together, these developments strengthen our long-term vision of making salaries work harder for people and creating a more comprehensive ecosystem around the salary itself.
Further, Sunita joining the SalarySe team marks an important step in our journey. Her in-depth understanding of people and organisations brings a valuable perspective as we continue to scale.”
SalarySe plans to serve over 100 million salaried employees to build stronger financial futures through AI-driven, payroll-linked tools that transform every salary into an active financial engine and continue investing in technology while expanding its enterprise footprint and scaling its salary-powered platform
