Privacy Predictions that will impact organizations in 2023 & beyond

Strategic Relevance

  • Heightened Regulatory Scrutiny: Governments worldwide will enforce stricter privacy regulations, such as GDPR, CCPA, and PDPA, to address privacy concerns. Non-compliance will result in penalties, increasing the need for robust privacy practices and data governance frameworks.
  • Evolving Consumer Expectations: Consumers expect organizations to prioritize privacy. Privacy-by-design principles, user-friendly settings, and transparent consent mechanisms are necessary to meet consumer expectations.
  • Rise of Privacy-Enhancing Technologies: Privacy-enhancing technologies (PETs) will gain traction as organizations seek to protect consumer privacy. PETs like differential privacy and federated learning enable data analysis while preserving individual privacy, striking a balance between privacy and data-driven innovation.


  • Compliance with Evolving Regulations: Meeting changing regulations and ensuring robust compliance frameworks.
  • Balancing Data Utilization and Privacy: Managing the use of data while respecting privacy concerns.
  • Third-Party Relationships: Mitigating privacy risks


  • Competitive Advantage through Privacy: Building trust and gaining a competitive edge through privacy prioritization.
  • Innovation in Privacy-Enhancing Technologies: For secure data sharing and decentralized identity systems.
  • Enhanced Customer Insights: Obtaining valuable customer insights while respecting privacy through transparent consent and privacy-preserving techniques.

Future Trends

  • Increasing Focus on Consent and User Control: Future requirements will demand transparency, easy data access, modification, and deletion options. User-friendly consent mechanisms and data management options will be essential.
  • Emergence of Privacy-Preserving Technologies: Differential privacy, secure computation, and federated learning will allow analysis and insights from sensitive data while preserving individual privacy to help organizations navigate privacy regulations, earn user trust, and leverage data for innovation.
  • Global Harmonization of Privacy Regulations: Focus on robust privacy programs, consistent data protection practices, and staying updated on regulatory developments. Future efforts will focus on harmonizing and aligning privacy regulations to streamline compliance for global organizations.

Best Practices & Key takeaways

  • Privacy by Design: Ensure privacy integration throughout the product development lifecycle. Conducting privacy impact assessments, implementing privacy-enhancing features, and using privacy-preserving technologies from the start minimizes privacy risks and builds user trust.
  • Transparent Data Practices: Clear communication about data collection, use, and sharing. Transparent practices include accessible privacy policies, clear language, and disclosure of third-party data sharing. Transparency empowers users to make informed decisions and fosters trust.
  • Data Minimization and Purpose Limitation: Reduced risks of breaches and unauthorized access. Collecting only necessary data and using it solely for the intended purpose respects user privacy.
Ravinder Arora
Global Chief Information Security Officer & Data Protection Officer

Disclaimer: The views expressed in this feature article are of the author. This is not meant to be an advisory to purchase or invest in products, services or solutions of a particular type or, those promoted and sold by a particular company, their legal subsidiary in India or their channel partners. No warranty or any other liability is either expressed or implied.
Reproduction or Copying in part or whole is not permitted unless approved by author.


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