Capillary Technologies has appointed Rohit Srivastav as Vice President – Marketing, strengthening its marketing leadership as the company continues to expand its AI and technology-led offerings.
Srivastav brings experience across SaaS, artificial intelligence, product marketing, go-to-market strategy, technology-led growth, and marketing innovation. In his new role, he will lead marketing for Capillary Technologies’ AI-Developer Platform, focusing on areas including product positioning, storytelling, go-to-market strategy and marketing initiatives.
Before joining Capillary Technologies, Srivastav held key roles at Petavue, FleetPanda – Petroleum Logistics Software, and Arali Ventures. He also served as Co-Founder of s11s, gaining experience across technology, startups and marketing.
During his career, Srivastav has worked across product marketing, positioning, GTM strategy, community building, venture portfolio support and AI-powered marketing. His experience spans both operating companies and the venture ecosystem, giving him exposure to different stages of technology and SaaS businesses.
At Petavue, FleetPanda and Arali Ventures, he developed expertise in building product narratives, supporting market positioning and developing strategies designed to connect technology offerings with their target audiences. His work across these organisations has also strengthened his understanding of SaaS businesses and emerging technology markets.
As Vice President – Marketing at Capillary Technologies, Srivastav will bring together his experience in product storytelling, marketing strategy and technology-led growth to support the company’s AI-Developer Platform. His mandate will include strengthening product positioning and developing go-to-market initiatives as the platform continues to evolve.
The appointment marks another step in Srivastav’s career within the technology and SaaS ecosystem and adds marketing leadership with experience across AI, SaaS, product strategy and emerging technology to Capillary Technologies.
With his combination of product marketing expertise, GTM experience and exposure to AI-led marketing, Srivastav is positioned to contribute to Capillary Technologies’ broader marketing and growth objectives as the company advances its technology platform.
