Saagar Sethi has been appointed as Chief Business Officer at Dentsu India, taking on a broader leadership mandate across the company’s commercial and operational functions. In his new role, Sethi will work toward bringing key business functions under a more unified leadership structure while supporting greater integration across investment, planning, performance and delivery.
Sethi joins the role after serving as President of Amplifi, Dentsu India’s supply-side management platform. His experience in the organisation gives him familiarity with Dentsu’s investment and commercial operations, which will be relevant to his expanded responsibilities as Chief Business Officer.
As part of his new mandate, Sethi will focus on strengthening coordination across investment, planning, performance and delivery. The objective is to create a more integrated and agile operating model that can support both clients and internal teams.
His appointment comes with experience spanning business and commercial functions beyond Dentsu. Before his leadership roles at Dentsu India, Sethi held positions at LG Electronics and EY, adding exposure across corporate, business and professional-services environments.
At Dentsu India, the expanded role brings together important commercial and operational responsibilities under Sethi’s leadership. His previous experience at Amplifi, combined with his professional background at LG Electronics and EY, provides the foundation for his new responsibilities.
The appointment positions Sethi to play a central role in strengthening the alignment between Dentsu India’s investment capabilities, planning functions, performance operations and client delivery. The integrated approach is intended to enable a more responsive operating structure for clients while supporting the organisation’s broader business priorities.
Sethi’s move to Chief Business Officer represents an expansion of his responsibilities within Dentsu India, building on his tenure as President of Amplifi and his earlier professional experience.
