Shiprocket, an e-commerce enablement platform, has introduced the Shiprocket Growth Academy. This platform is designed to offer sellers a comprehensive learning experience through a variety of educational materials and resources, equipping them with the skills needed to navigate the evolving digital commerce landscape and achieve significant business growth.
The academy aims to empower 100,000 MSMEs over the next 2-3 years by serving as a one-stop-shop for e-commerce learning. With the Indian e-commerce market projected to become the world’s second-largest by 2034, and MSMEs contributing around 30% to India’s GDP, this initiative is timely.
According to Shiprocket, the academy covers essential topics such as launching and scaling direct-to-consumer (D2C) businesses, effective marketing strategies, brand building, and achieving product-market fit. The Shiprocket Growth Academy offers a robust array of resources, including courses, tutorials, webinars, podcasts, and expert-led masterclasses, all under Shiprocket’s leadership.
Additionally, the academy has partnered with digital marketing agencies to provide consultation calls, offering sellers expert guidance in performance marketing. This helps them optimize campaigns and drive sales. Existing Shiprocket sellers will benefit from personalized analytics reports with detailed analysis of logistics performance and tailored business recommendations, enabling them to make informed decisions and improve efficiency.
Saahil Goel, MD and CEO of Shiprocket, stated, “At Shiprocket, we believe that sustaining this remarkable expansion requires a robust support system throughout the entire lifecycle of an e-commerce business. Therefore, we are committed to fostering the growth of various e-commerce enterprises through a range of next-gen solutions.”
The program is free to access, aiming to allow the entire e-commerce ecosystem to benefit from the learning opportunities and grow collectively. In a bid to help small and medium-sized business owners capitalize on the rapid surge in commerce, Shiprocket recently announced the launch of “Shiprocket Quick,” a same-day delivery service for retailers across India.
