Binny Bansal-backed ShopOS has launched Sloosh, a self-service platform that gives creators, designers and smaller businesses access to the artificial intelligence technology the company uses for managed enterprise content production.
Sloosh brings multiple third-party image and video models into a single interface. Users can generate creative material through prompts and templates, organise repeatable tasks into reusable workflows called Spaces, and modify workflows through a visual canvas named Spacelab. Batch-generation capabilities allow several images or videos to be created through the same process.
Paid subscriptions begin at $19 per month and are being offered globally. The platform is aimed partly at smaller companies that could not justify the cost of ShopOS’s managed enterprise retainers. Human creative specialists will remain available for work that requires additional review or more complex production.
Sloosh also supports Model Context Protocol connections, enabling compatible AI assistants to request visual-content generation. ShopOS is launching a plugin for Adobe After Effects and plans to introduce further integrations.
ShopOS co-founder Ajay PV said the product was developed by packaging the image and video orchestration engine the company had already used to produce large volumes of content for enterprise customers. The team spent approximately three months converting that internal and managed-service technology into a self-service product.
Founded in 2025 by Ajay and Sai Krishna V K, ShopOS builds AI systems for ecommerce catalogue management, pricing, promotions, recommendations and marketing. The founders previously established augmented-reality commerce startup Scapic, which Flipkart acquired in 2020. ShopOS raised $20 million from Binny Bansal’s 3STATE Ventures in 2025.
The company currently serves between 30 and 40 brands in India and a small number in the United States. It has secured US contracts worth roughly $500,000 and aims to reach more than 100 enterprise customers in India and between 40 and 50 in the US over the coming year.
Sloosh remains part of ShopOS, although the founders have left open the possibility of restructuring it as the platform develops.
