Gurugram : Commerce intelligence and analytics company Trailytics AI has appointed former Nestlé India executive Chandan Mukherji to its advisory board.
The company has designated Mukherji’s position as “Chief Strategic Advisory.” The appointment was announced by Trailytics AI founder and CEO Anirudh V. through a LinkedIn post. As this is an advisory position, Mukherji will not be part of the company’s day-to-day executive management.
In the new role, Mukherji will advise Trailytics AI as it develops capabilities across brand analytics, demand planning, attribution, measurement and supply intelligence. The company said his experience in consumer insights, strategy and business transformation would support its work with consumer-focused businesses.
Commenting on the appointment, Mukherji said, “The future belongs to organizations that can integrate consumer understanding, commercial execution and technology into a single decision-making framework.”
“I look forward to working with the Trailytics team as they build solutions that help businesses respond faster and make better decisions across the consumer journey,” he added.
Mukherji previously served as Director and Executive Vice President of Strategy, Marketing and Communication at Nestlé India, where his responsibilities included strategy, brand building, digital initiatives, communication, consumer insights and innovation. Before taking up the India leadership role, he served as Global Head of Consumer and Marketplace Insights at Nestlé’s headquarters in Switzerland.
Earlier in his career, Mukherji worked with Hindustan Unilever across consumer-insights and brand-management roles. He currently serves as CEO of Engrowi, a strategic growth consulting firm, and advises AI-focused organisations on data-led business solutions.
Founded in 2020 and headquartered in Gurugram, Trailytics AI operates in the analytics and commerce-intelligence segment. Its solutions cover areas such as brand performance, retail and demand analytics, attribution, measurement and supply intelligence.
