Tribes Communication has appointed Meenal Brahmane as the new Group Creative Director to lead the creative team at Ignite. Ignite is a flagship agency within the portfolio of Tribes that brings a blend of creativity with insights succeed with Out-Of-Home (OOH) media.
A seasoned creative and media-agnostic thinker, Meenal brings 15+ years of experience in advertising and communication to the table, with a deep understanding of consumer behaviour. Meenal’s last stint was with VMLY&R Commerce (Geometry Encompass), where she built brands through retail, experiential, OOH, rural and content solutions. Prior to this, she honed her craft during her stints at Group M and DDB Mudra Group. She has worked on multiple noteworthy projects for Unilever, P&G, Castrol, Asian Paints, Tata, ITC, Mondelez, Vaseline, Cipla, and Asian Paints to engage relevant audiences on various platforms.
She has won national and international advertising awards for her thought-provoking ideas, including Cannes Lions, D&AD, Clio, One Show, NYF, LIA, Kyoorius, Spikes Asia, Adfest, Effies, WARC, Dragons of Asia, WPP Extraordinary Awards, Goafest (Abbys), and Emvies. Hackwashing for Lifebuoy and Smart Fill for HUL are some of her most recent award-winning campaigns.
In her role, Meenal will play a pivotal part in driving creative excellence and innovation across the agency’s diverse portfolio of clients. Her unique blend of strategic thinking and artistic flair has consistently delivered groundbreaking campaigns that resonate deeply with audiences. Her marquee campaigns have been designed to make a difference and have helped brands strike a chord with their consumers through compelling, insight-driven creatives.
“Meenal brings with her a wealth of experience in creating innovative campaigns and brand communication. She’s done some groundbreaking work and won several awards over the years. We are at the right juncture to be using the skillset she brings on board to take Tribes’ creative and strategic offering to the next level. I am sure all our clients would see enhanced value in our offerings moving forward,” said Rahul Kakar, CEO, Ignite.
Meenal’s appointment comes at an exciting juncture for Tribes Communication, as the agency continues to expand its footprint and explore new avenues of creativity.
Welcoming Meenal, Arpan Jain, chief creative officer (CCO), Tribes Communication added, “Meenal’s fresh and innovative approach has consistently helped brands connect with their audience. She excels in fusing cultural insights, design, media, and technology to devise unique solutions for real business challenges. Her versatile thinking spans different mediums and has not only delivered creative brand communication but has also powered behavior-changing and purpose-driven campaigns. We are excited to welcome Meenal on board; we are sure she will play an instrumental role in our agency’s creative transformation.”
“As I eagerly embark on this journey with Tribes, I’m reminded of the incredible potential of creative collaboration. Together, we can shape ideas into unforgettable experiences and turn challenges into opportunities for cutting-edge, connected brands,” shared Meenal.
As Group Creative Director, Meenal will lead a team of bright talent, fostering a culture of innovation, experimentation, and excellence. Her strategic insights and artistic sensibilities are expected to provide fresh perspectives and strategies for clients looking to make a mark in today’s competitive market landscape.