Mumbai –SBICAP Securities Limited has introduced ProZero, a new plan offering zero brokerage for intraday trading. The move has the potential to positively impact retail traders in India. This initiative caters specifically to high-intent, value-conscious retail traders looking to maximise their trading efficiency and cost-effectiveness.
With ProZero, traders can execute intraday equity and derivative trades with zero brokerage, while other trades continue to benefit from SBI Securities’ competitive flat fee structure of ₹20 per order. This strategic offering underlines SBI Securities’ commitment to expanding its presence among India’s increasingly digital and fee-sensitive trading population, ensuring that service quality, platform reliability, and regulatory rigor remain uncompromised. The ProZero plan is fully integrated with the firm’s robust research and real-time platform ecosystem, providing both tangible value and competitive edge to India’s growing base of self-directed traders.
“Retail investors today are more astute, faster, and increasingly sensitive to fees,” said Suresh Shukla, Chief Business Officer at SBI Securities. “With ProZero, we are not just eliminating brokerage – we are removing hesitation. This plan empowers traders to act swiftly and decisively, without worrying about how charges might impact their profits. It’s a trader-first initiative designed for the dynamic market conditions of today.”
The ProZero plan is now live across SBI Securities’ app and web platforms, enabling zero brokerage for intraday trades in equities and futures & options (F&O). Importantly, there are no hidden fees or platform charges, ensuring complete transparency for users. This innovation is expected to attract a wide range of traders, from first-time market participants to high-frequency intraday users, significantly boosting SBI Securities’ reach and engagement.
As the Indian retail broking landscape evolves, SBI Securities remains steadfast in its mission to provide cutting-edge solutions that empower traders, support their success, and drive the future of investing in India.
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