ITC Infotech has announced the appointment of Poornima Couto as Senior Vice President & Chief Marketing Officer (CMO), further strengthening its global leadership team. In her new role, she will spearhead the company’s global marketing strategy, driving brand strength, broadening market presence, and shaping transformative customer engagement.
Poornima brings over 23 years of experience in building and leading strategic, business-aligned marketing initiatives across global markets. Known for her ability to link marketing to measurable business outcomes, she has been instrumental in executing transformative brand repositioning, developing market-making engines, and deploying AI-led marketing innovations that deliver sustained growth and competitive differentiation.
“In her role, she will spearhead ITC Infotech’s global marketing strategy, driving brand strength, broadening market presence, and shaping transformative customer engagement,” the company said in an announcement. Her appointment underscores ITC Infotech’s continued focus on innovation, customer-centricity, and digital transformation as it expands its global footprint.
Throughout her career, Poornima has established herself as a seasoned marketing leader who integrates creativity with analytics to deliver data-driven brand excellence. Her expertise lies in embedding marketing at the core of business growth strategies, shaping brand perception, and driving measurable impact across brand equity, demand generation, and revenue acceleration.
Poornima’s extensive experience spans industries and business models, where she has led multi-channel marketing strategies, strengthened partner ecosystems, and enhanced digital marketing maturity for enterprise clients. Her leadership will be central to positioning ITC Infotech as a differentiated player in the technology and digital services landscape, focusing on strengthening thought leadership, market visibility, and stakeholder engagement globally.
Her appointment comes at a pivotal time for ITC Infotech, which continues to focus on accelerating growth, deepening client relationships, and expanding its innovation-led digital solutions portfolio. With Poornima Couto joining the executive leadership team, the company is poised to further amplify its brand narrative and global market presence through strategic, insight-led marketing initiatives.
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