Amrendra Shukla has been elevated to Chief Business Officer – Digital, Mint at HT Media Group. In this expanded role, he will own the complete digital P&L for Mint along with key global partnerships, steering the business toward a more structured, subscription-led and high-margin growth model. His mandate includes strengthening commercial performance, enforcing pricing discipline, and building greater revenue predictability across the digital portfolio.
In his earlier capacity as VP & Business Head – Digital Consumer Revenue and VP & Business Head – Digital Subscriptions & Partnership at HT Media Group, he played a central role in transitioning the digital business from an advertising-dependent structure to a sustainable subscription engine. His leadership focused on aligning product, growth, and monetisation functions while reinforcing long-term structural foundations.
Reflecting on his journey, Amrendra noted that moving from high-growth digital platforms into a century-old media institution required a shift in mindset. Rather than prioritising disruption, the focus has been on strengthening what makes the institution endure — credibility, newsroom depth, and audience trust. He emphasised that the objective is not disruption for its own sake, but disciplined compounding: reinforcing systems, embedding data and AI into decision-making, and ensuring monetisation evolves alongside editorial independence.
Before his current role, Amrendra held leadership positions at Emeritus, Classplus, OLX, CommonFloor.com, Sulekha, and Naukri.com. Across SaaS, marketplaces, edtech, and digital media, he has built scalable revenue engines, launched monetisation platforms, and led large national teams with a sharp focus on P&L ownership and growth strategy.
His elevation marks a continued evolution in Mint’s digital journey — balancing journalism, product innovation, audience engagement, and sustainable monetisation as part of a long-term strategy for durable growth.
