Anurag Iyer has been appointed as Chief Executive Officer of Creator18 at Network18 Media & Investments Limited. His appointment marks a strategic move by the organization to strengthen its creator-focused business and expand its footprint in the rapidly growing digital content and creator economy ecosystem.
In his new role, Iyer will lead Creator18’s overall business strategy, focusing on growth, monetisation initiatives, and platform expansion. He will be responsible for building creator partnerships, scaling digital content operations, and driving innovation across emerging media and influencer-led platforms. His leadership is expected to support Network18’s ambitions in the evolving creator economy landscape.
Prior to joining Creator18, Iyer served as Chief Executive Officer of BigBangSocial at Collective Artists Network, where he played a key role in strengthening creator monetisation and digital talent management initiatives. His experience in building creator-focused ecosystems has made him a prominent leader in India’s digital media space.
He has also held leadership roles at Glance and ByteDance, where he led initiatives related to creator monetisation, content strategy, and audience engagement. Earlier in his career, he worked with NDTV Profit and Network18, building strong expertise across digital media, business journalism, and revenue strategy.
Iyer’s appointment reflects the increasing importance of the creator economy within the broader media and entertainment industry. With extensive experience spanning digital content, monetisation, and platform strategy, he is expected to play a crucial role in scaling Creator18 and strengthening Network18’s position in India’s fast-growing digital creator ecosystem.
