Gurgaon-based startup Boon is reshaping the water purification industry by positioning its products as premium smart wellness devices rather than conventional water purifiers. The company, led by co-founder and CEO Advait Kumar, is developing a technology-driven “water tech” platform designed to integrate seamlessly into everyday life.
Kumar believes technology should work quietly in the background while improving users’ lifestyles. “Technology is something you are always interacting with. It’s with you and part of your daily life. But there’s another side of technology that runs in the background, making your life better and ensuring that everything around you works properly,” he said.
Founded in 2014 as Swajal, the company initially focused on improving access to clean drinking water through WaterATM kiosks. In 2019, the startup shifted toward the wellness and smart-home segment while maintaining water quality as its primary focus.
“We decided to move into the wellness segment because we believed that water is the underpinning and foundation of everything we do. If that foundation is strong, then whether you are making a smoothie, preparing a drink, or simply hydrating yourself properly every day, it makes a real difference,” Kumar added.
Boon has established its presence in hospitality and corporate sectors through commercial purification systems, micro water bottling plants, and AI-enabled water management solutions. The company is now expanding into the residential market with products including Boon Tap and Boon Tall.
Its latest devices combine minimalist aesthetics with smart technology features. The Boon Tap separates the visible dispensing unit from the purification system, allowing the main equipment to remain hidden beneath kitchen counters. The products also use artificial intelligence to monitor filter health, water temperature, and TDS levels in real time.
Since 2019, the startup has been building predictive maintenance systems for hospitality clients such as JW Marriott. Using Amazon’s Chronos time-series model, the company aims to forecast filter replacement needs and reduce operational disruptions.
Kumar believes consumer expectations around water purification are evolving rapidly. “Water purifiers have become such a fixture in homes that I think design, beauty, aesthetics, and quality will matter a lot more than just having one,” he said.
Backed by investors including the Department of Science and Technology and Spanish sanitaryware company Roca, Boon is also exploring opportunities in international markets while strengthening its position in India’s growing premium water-tech industry.
