Backed by secure custody, daily verification, and annual audits, the new feature is designed to help users build disciplined long-term investing habits.
New Delhi, jUMPP, India’s first AI-powered conversational fintech app focused on simplifying investing and wealth creation for new-age Indian users, today announced the launch of its Digital Gold offering, enabling users across India to start investing in gold through the app with investments starting from just ₹50.
The launch marks jUMPP’s entry into digital gold investing as the platform looks to offer users a simple and accessible way to diversify their portfolios through small and consistent investments. Users can seamlessly onboard, enter their pincode, and begin investing instantly within the app.
As Indian investors increasingly look for stable and long-term investment options alongside market-linked products, gold continues to remain a preferred asset class for wealth preservation and portfolio diversification.
Commenting on the launch, Sarvjeet Singh Virk, CoFounder and CEO, jUMPP, said, “Gold has always been an important part of India’s financial and savings culture. With the launch of Digital Gold on jUMPP, we are making it easier for users to access this asset class in a simple, transparent, and convenient manner. Our focus is on helping users take small but meaningful steps towards long-term wealth creation and portfolio diversification.”
To ensure transparency and user trust, the digital gold offering is supported by a robust custody and governance framework.
Digital gold purchased through jUMPP is backed by physical gold securely stored with Brink’s, a global secure logistics and vaulting company. The stored gold is fully insured.
Vistra Corporate Services has been appointed as the independent Security Trustee on behalf of users and oversees the integrity of the gold holdings.
As part of the verification process, the trustee receives daily reports from the custodian to ensure that the physical gold held is always equal to or greater than the digital gold issued to users. In addition, an independent annual physical audit is conducted by a certified Chartered Accountant firm.
With the launch of Digital Gold, jUMPP aims to provide users with a trusted and accessible way to gradually build exposure to gold as part of a balanced financial portfolio.
The feature is now live on the jUMPP app for users across India.
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