Vivaswan Pathak has been elevated to Senior Vice President at Info Edge India Ltd.. A seasoned product and growth leader, he has played a key role in driving transformation, monetization, and AI-led innovation at Jeevansathi, the company’s matrimony platform.
Over the past four years at Info Edge, Pathak progressed from Associate Vice President to Vice President, leading strategic initiatives across AI-powered pricing, recommendation systems, fraud detection, customer engagement, and revenue growth. His leadership contributed to significant improvements in conversion, retention, monetization, and user experience, while also accelerating growth in high-potential segments such as NRI users.
During his tenure, he helped drive strong business outcomes through machine learning-led pricing and discounting models, recurring subscription plans, recommendation engines, and spam detection platforms. His work also focused on improving activation, retention, and platform trust across Jeevansathi’s digital ecosystem.
Prior to joining Info Edge, Pathak held product leadership roles at SplashLearn and Home Credit India, where he led growth, activation, digital lending products, and customer lifecycle initiatives. Earlier in his career, he contributed to global IoT business development at HCL Technologies.
In his new role as Senior Vice President, Pathak will continue to shape Info Edge’s product and growth strategy, leveraging AI, machine learning, data science, and customer-centric innovation to strengthen user engagement, monetization, and platform scalability.
Info Edge India Ltd. is one of India’s leading internet companies and operates major digital platforms including Naukri.com, Jeevansathi.com, 99acres.com, and Shiksha.com. The company focuses heavily on product innovation, AI, machine learning, and data-driven technologies to build scalable digital platforms and enhance user experiences across recruitment, matrimony, real estate, and education segments.
